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The Ethical Investor’s Handbook - Strategies for Investing with Integrity

Investing with a Conscience

The world is changing, and so is investing. People are becoming more conscious of the impact that their investment decisions can have on society and the environment. In fact, a recent survey found that 70% of millennials want their investments to reflect their social and environmental values. So how can you make sure that your investments align with your values? That's where The Ethical Investor's Handbook comes in – a guidebook full of strategies for investing with integrity.

Defining Your Values

One of the fundamental principles of ethical investing is to define what "ethical" means to you. This step is crucial as everyone has their own values and priorities, and what may be ethical for one person may not necessarily be ethical for another.
For instance, if you are an environmentalist, you may be passionate about investing in companies that prioritise renewable energy, such as solar, wind, or hydroelectric power. These companies are committed to reducing their carbon footprint and mitigating climate change, which aligns with your personal values.
On the other hand, you may be concerned about social justice and want to invest in companies that have a strong track record of promoting diversity, equity, and inclusion. This may involve looking for companies that have diverse boards of directors and executive leadership teams, or that have a strong commitment to paying their employees fair wages and providing safe working conditions.
Another factor to consider is whether you want to avoid investing in companies that engage in practices that conflict with your values. For example, you may want to avoid investing in companies that use child labour or engage in discriminatory practices, such as those that discriminate against certain ethnic or racial groups.
Furthermore, defining what ethical investing means to you may also involve thinking about the impact your investments have on society as a whole. For instance, you may want to invest in companies that are committed to giving back to their local communities, such as those that provide job training programs or support local charities.

Researching Companies and Investment Opportunities

Once you've defined your ethical priorities, the next step is to identify investment opportunities that align with your values. In order to do this, you'll need to conduct thorough research on the companies and industries you're considering investing in. Fortunately, there are a variety of tools and resources available to help you make informed investment decisions.
One of the most important steps you can take is to read company reports and analyse financial data. This will give you a sense of how companies operate, their financial performance, and how they are managing risks and opportunities. You can also look at factors such as a company's governance structure, leadership team, and corporate culture, all of which can provide valuable insight into how the company operates and whether it aligns with your values.
In addition to analysing financial data, it's also important to review third-party assessments of companies' ethical practices. There are several well-respected organisations that evaluate companies based on their social and environmental performance, such as the Corporate Human Rights Benchmark and the Dow Jones Sustainability Index. These assessments can help you understand how companies are managing their impact on society and the environment, and whether they are living up to their stated values and commitments.
Another useful resource is socially responsible investing (SRI) funds and portfolios. SRI funds are managed by investment professionals who use a range of ethical criteria to select companies for investment. This can include factors such as a company's environmental impact, social responsibility, and ethical governance. By investing in an SRI fund or portfolio, you can be confident that your investments are aligned with your values and priorities.
Lastly, it's important to stay informed about current events and trends in the industries you're investing in. For example, if you're interested in renewable energy, you'll want to keep up-to-date on developments in the industry, such as new technologies and policies that could impact the growth of the sector. This can help you make more informed investment decisions and stay ahead of emerging trends.

Diversifying Your Portfolio

Another key strategy for ethical investing is to diversify your portfolio. This means spreading your investments across a range of companies and industries to reduce risk and ensure that your investments are aligned with your ethical values.
Diversification is important because it can help protect your portfolio from market volatility and other risks. By investing in a mix of companies and industries, you can mitigate the impact of any one company or sector performing poorly. This can help you achieve more stable returns over time, and reduce the risk of losing money due to unexpected events or market shifts.
In addition to reducing risk, diversification also allows you to support a range of ethical practices and causes. For example, you might invest in a mix of renewable energy companies, healthcare companies, and technology companies, each of which has different social and environmental impacts. This can help you achieve a more balanced portfolio, and support a range of ethical causes that are important to you.
When diversifying your portfolio, it's important to consider the specific companies and industries you're investing in. You'll want to look for companies that have a strong track record of ethical behaviour, and that are committed to social and environmental responsibility. You'll also want to consider factors such as a company's financial stability, growth potential, and market trends, as these can all impact your returns.
Another important consideration is asset allocation. This refers to the percentage of your portfolio that you allocate to different asset classes, such as stocks, bonds, and real estate. The right asset allocation can help you achieve the right balance of risk and return, and ensure that your investments are well-diversified across different types of assets.

Engaging with Companies

One of the most powerful aspects of ethical investing is that as a shareholder, you have a voice in the companies you invest in. This means that you have the power to advocate for ethical practices and make a positive impact on the world.
There are many ways to use your shareholder voice to promote ethical practices. One option is to attend shareholder meetings and submit proposals that encourage companies to adopt more sustainable practices. Shareholder proposals are a formal mechanism that allows shareholders to put forward a resolution that requires a vote by all shareholders. This can be an effective way to bring attention to an ethical issue and to push for change within a company.
Another way to use your shareholder voice is to engage in dialogue with company executives. This can involve writing letters or emails expressing your concerns and offering suggestions for improvement. It can also involve participating in investor coalitions or advocacy groups that work to promote ethical practices across multiple companies and industries.
Engaging in dialogue with company executives can be particularly effective because it allows you to build relationships with decision-makers within the company. By sharing your views in a respectful and constructive manner, you can help to create a dialogue that can lead to positive change. You may also be able to identify areas of common ground and work collaboratively to develop solutions that benefit both the company and society as a whole.
In addition to attending shareholder meetings and engaging in dialogue with company executives, there are many other ways to use your shareholder voice to promote ethical practices. For example, you might consider divesting from companies that engage in unethical practices or supporting shareholder resolutions that promote diversity and inclusion within companies.
Ultimately, using your shareholder voice to promote ethical practices is an important way to make a positive impact on the world. By investing in companies that align with your values and using your power as a shareholder to promote ethical practices, you can help create a more sustainable and just society for everyone.

Staying Informed

To truly become an ethical investor, it is crucial to stay informed and up-to-date on the latest trends and issues in the ethical investing landscape. This involves being proactive and seeking out information that can help you make informed investment decisions that align with your values and priorities.
One effective way to stay informed is by reading industry publications that cover the latest ethical investing trends and issues. These publications can provide valuable insights into new investment opportunities, emerging ethical standards and regulations, and the performance of companies that prioritise ethical practices.
Another way to stay informed is by attending conferences and events that focus on ethical investing. These events provide an opportunity to network with other ethical investors and learn from experts in the field. You can also participate in workshops and panel discussions to gain a deeper understanding of key issues and trends in the ethical investing landscape.
Following ethical investing influencers on social media can also be a great way to stay informed. Ethical investing influencers can provide valuable insights and perspectives on the latest trends and issues in the industry. They may also share research, news articles, and other resources that can help you make informed investment decisions.
It's important to note that staying informed about ethical investing trends and issues is an ongoing process. The ethical investing landscape is constantly evolving, and new issues and trends are emerging all the time. By staying informed, you can ensure that you are making informed investment decisions that continue to align with your goals and ethics. You can do this by reading industry publications, attending conferences and events, and following ethical investing influencers on social media.


In summary, ethical investing offers a powerful way to make a positive impact on the world while still achieving your financial goals. By following the strategies outlined in The Ethical Investor's Handbook, you can invest with a conscience and ensure that your investments align with your values. This means defining your values, researching companies and investment opportunities, diversifying your portfolio, engaging with companies, and staying informed. By doing so, you can make ethical investing a core part of your investment strategy and use your financial resources to support positive change in the world. So why not take the first step today, review your current portfolio and start investing with integrity.

Synthesis Capital is a dynamic and forward-thinking investment firm that is dedicated to providing innovative financial solutions to businesses in various sectors. With a focus on sustainability and a team of experienced professionals, the company is well-positioned to support businesses in achieving their financial goals and driving growth.